Real estate search website Trulia Inc. has priced an initial public offering of stock in the company at $17 per share, clearing the way for public trading of company common stock on the New York Stock Exchange Thursday morning under the ticker "TRLA."

At $17 a share

Real estate search website Trulia Inc. has priced an initial public offering of stock in the company at $17 per share, clearing the way for public trading of company common stock on the New York Stock Exchange Thursday morning under the ticker "TRLA."

At $17 a share  — $1 above the previously announced expected range — the IPO of 6 million shares will raise $102 million before expenses. San Francisco-based Trulia is selling 5 million shares valued at $85 million, and a number of existing shareholders including co-founders Sami Inkinen and Pete Flint are collectively putting up 1 million shares valued at $17 million. 

Trulia stands to raise an additional $15.3 million if underwriters exercise an option to purchase 900,000 more shares in the next 30 days, bringing the value of shares the company is hoping to sell at $100.3 million before expenses. 

In a Sept. 6 regulatory filing, Trulia said it planned to price the IPO at $14 to $16 per share. At $15 a share, net proceeds from the IPO would have totaled $78.3 million after expenses if underwriters also exercised an option to purchase additional shares, the company said at the time.

That ratio suggests that, at $17 a share, Trulia could net up to $88.7 million from the IPO after underwriters take their cut.

Zillow raised $75.7 million in an IPO last year, and estimates it will net $156.7 million from a secondary offering that’s expected to close on Sept. 24.

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