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Use video, post-closing surveys to attract business

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is the last of a three-part series. Read Part 1 and Part 2. What do video and managing your reputation have to do with each other? In addition to being two of the hottest trends in the real estate industry, they were both featured recently at Real Estate Connect San Francisco's Start-Up Alley. Are you monitoring your online reputation? Are you regularly using video in your real estate business? If you want to stay ahead of the competition, now is the time to capitalize on these two highly important trends. Like it or not, agent review systems are here to stay. The best way to capitalize on this trend is to be proactive in surfacing issues in your customer service. If you fail to monitor client issues, your clients may become so angry that they will post their discontent online. Using a post-closing survey is a great way to prevent this from happening to you. In fact, the research on consumer satisfaction has repeatedly shown that com...