Industry NewsNews Brief

Woopra now shows customers’ actions on timeline

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Sales teams using the latest version of Woopra can now see important actions taken by their customers on their company's website or app -- such as searches, sign-ups, upgrades and use of specific product features -- displayed as events on a timeline.Woopra's new customer profile tool can be embedded into customer relationship management (CRM) software like Salesforce, or linked to a website using a piece of developer code (a widget is also in the works).The new customer profiles are searchable. Brokers who want to see all of their registered clients who have searched for homes on their site in a certain part of the city, for example, can generate search results with that filter.Several Re/Max and Century 21 Real Estate franchisees are among the estimated 500 real estate-related websites that use Woopra now, said Natalie Issa, Woopra's marketing director. Roughly 200,000 websites use the service now, she said.Woopra, which launched in 2008, also offers live monitoring and real...