Woopra now shows customers' actions on timeline

Analytics tool tracks users across different devices

Sales teams using the latest version of Woopra can now see important actions taken by their customers on their company’s website or app — such as searches, sign-ups, upgrades and use of specific product features — displayed as events on a timeline.

Woopra’s new customer profile tool can be embedded into customer relationship management (CRM) software like Salesforce, or linked to a website using a piece of developer code (a widget is also in the works).