Sales teams using the latest version of Woopra can now see important actions taken by their customers on their company’s website or app — such as searches, sign-ups, upgrades and use of specific product features — displayed as events on a timeline.

Woopra’s new customer profile tool can be embedded into customer relationship management (CRM) software like Salesforce, or linked to a website using a piece of developer code (a widget is also in the works).

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