BrokerageIndustry News

Matchmaking site forgoes list prices

H. Prospect uses detailed algorithm to match buyers and sellers

A new home "matchmaking" site launched this week aims to bring prospective homebuyers and sellers together in off-market deals -- without list prices. Touted as a discreet way for sellers to market and sell their homes, the site, H. Prospect, promotes deals similar to those associated with pocket listings, when a listing is kept off the multiple listing service and in the agent's "pocket." The site was designed for both individuals and real estate professionals, said Nicole Forrest, H. Prospect's founder. The service, which will focus on the Boston and Washington, D.C., metro areas before expanding to other large markets, allows home sellers to tip-toe into the market without having the stigma of publicized days on market and price changes for their homes, she said. The service matches buyers and sellers using a detailed algorithm of user input and public data, Forrest said. Buyers, or their representatives, develop a profile on the site that describes the type ...