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Realogy CEO highlights ties to real estate search portals

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If Zillow, Trulia and Realtor.com have come to symbolize the way the Internet has revolutionized the real estate industry, don't assume that brokerage and franchising giant Realogy Holdings Corp. is a proxy for the traditional way of doing business.After pulling off a successful initial public offering Thursday, CEO Richard Smith told Forbes' Tom Taulli that the traditional real estate marketing model of classified ads is dead.While that's not news to anybody in the real estate business, Smith also pointed out something that's sometimes forgotten -- that Realogy has "invested heavily" in online channels like Trulia and Zillow, Taulli said.Realogy's IPO prospectus noted that the company has "attractive financial arrangements with third-party websites such as Google, Yahoo, Trulia, Zillow, and others that significantly advantage our agents and franchisees."In April 2011, for example, Zillow announced that it would provide exclusive discounts to Century 21 Real Estate ...