Realogy CEO highlights ties to real estate search portals

Franchise and brokerage giant will no longer be 'controlled company'

If Zillow, Trulia and have come to symbolize the way the Internet has revolutionized the real estate industry, don’t assume that brokerage and franchising giant Realogy Holdings Corp. is a proxy for the traditional way of doing business.

After pulling off a successful initial public offering Thursday, CEO Richard Smith told Forbes’ Tom Taulli that the traditional real estate marketing model of classified ads is dead.