Realogy CEO highlights ties to real estate search portals

Franchise and brokerage giant will no longer be 'controlled company'

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

If Zillow, Trulia and Realtor.com have come to symbolize the way the Internet has revolutionized the real estate industry, don’t assume that brokerage and franchising giant Realogy Holdings Corp. is a proxy for the traditional way of doing business.

After pulling off a successful initial public offering Thursday, CEO Richard Smith told Forbes’ Tom Taulli that the traditional real estate marketing model of classified ads is dead.