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Century 21 setting up shop in SimCity Social

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Citing studies that correlate first-time homeownership with social gaming, Century 21 Real Estate is setting up shop in the Facebook game SimCity Social.EA Games' SimCity Social launched on June 4 and has more than 1.4 million "likes" on Facebook. Century 21-branded office buildings will begin showing up in the game today.Through Nov. 5, users building and managing computer-generated metropolises will have the ability to build a Century 21 office building and earn "Simoleons" -- SimCity Social currency -- and perform "friend or foe" actions on their neighbors' Century 21 buildings.Users can consult with a Century 21 agent or take open house cookies to earn additional merits in the game, and watch an in-game branded advertisement to earn a free energy boost, Century 21 cited a Simmons New Media study that found social gamers are 27 percent more likely to have bought their first home in the last year or are planning to buy their first home in the next year,...