Century 21 setting up shop in SimCity Social

Facebook game expected to be popular with first-time homebuyers

Citing studies that correlate first-time homeownership with social gaming, Century 21 Real Estate is setting up shop in the Facebook game SimCity Social.

EA Games’ SimCity Social launched on June 4 and has more than 1.4 million "likes" on Facebook. Century 21-branded office buildings will begin showing up in the game today.