Those of you who have seen me speak more than once have probably heard me make reference to the OODA Loop. OODA is an acronym of observe, orient, decide and act. As the name implies, the process is a loop. Once you have done something (act), you see what the results are (observe) and continue on through the loop again. Practiced well, it’s a self-correcting system.

OODA helps us deal with rapidly changing environments, and everyone who is in business today is working in a rapidly changing environment.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top