You've got customers, now what do you do with them?

Commentary: CRM options in real estate are dismal

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There’s a lot of focus on digital technology that is directed at the outside of your business. But the inside of your business is an area where most businesses can get the most benefit. This is because by the time someone is known within your business, you’ve already spent a great deal of resources and effort just to get them there.

Think about it this way: