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Century 21 powers up free CRM platform

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Century 21 Real Estate LLC has launched a free customer relationship management (CRM) platform that enables the franchisor's U.S.-based agents to design, create, and manage marketing campaigns, engage contacts and clients, and cultivate leads through closing.Powered by Market Leader Inc., the Century 21 Business Builder CRM platform is being provided free to all of the franchisor's 60,000 U.S.-based agents under the terms of a two-year contract worth at least $2.55 million announced in March. Brokers get an integrated office dashboard that provides insight into key performance metrics, allowing them to monitor how effectively agents are using the tool.Kirkland, Wash.-based Market Leader expects to generate additional revenue by selling advanced tools to Century 21 agents who require premium capabilities."We are extremely excited to bring this state-of-the-art marketing capability to every Century 21 agent and broker throughout the United States," said Bev Thorne, Centur...