Century 21 powers up free CRM platform

Market Leader will upsell premium services to agents

Century 21 Real Estate LLC has launched a free customer relationship management (CRM) platform that enables the franchisor’s U.S.-based agents to design, create, and manage marketing campaigns, engage contacts and clients, and cultivate leads through closing.

Powered by Market Leader Inc., the Century 21 Business Builder CRM platform is being provided free to all of the franchisor’s 60,000 U.S.-based agents under the terms of a two-year contract worth at least $2.55 million announced in March.