Google Analytics is changing. And it is changing in very significant ways. It’s such a significant change that they’re taking the word "Google" out of the name and calling it Universal Analytics.

For those who find it valuable to understand the behavior of people online, Google Analytics has been the go-to analytics package for many years. The combination of tracking capabilities, reporting options and cost has been a three-pronged fork stuck into the side of any other tracking package out there.

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