BrokerageIndustry News

Win sellers by calculating how much you can net them

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This is Part 3 of a three-part series. Read Part 1 and Part 2. As the market heats up, new discount commission models are coming back into the market. What can you do to demonstrate the value you bring to the transaction that will also generate a full commission for you? Finding a house is the easy part Leslie Ebersole recently made an astute observation on the Facebook Raise the Bar group: "It's easier than ever to find a house, but harder than ever to actually buy one." The primary reason that sellers challenge you on the amount of commission that you earn is that they don't see the value in the services you provide. Because many of the best Realtors do everything in their power to make the selling process as easy as possible for their clients, sellers really don't have a grasp of how hard it is to close a transaction. Many companies offer a "seller's guarantee of services." In most cases, these guarantees outline what the agent will d...