Huntington Beach, Calif.-based real estate software firm W&R Studios has announced that its signature Cloud CMA product is now available to the 32,000 members of My Florida Regional Multiple Listing Service (MFRMLS).

The cloud-based software tool allows agents to create customized comparative market analysis (CMA) reports, property reports and fliers, and buyer tour documents. It also has the ability to merge multiple listing service (MLS) data with data from other websites like Walk Score, Yelp and Zillow.

"MFRMLS is very excited to add Cloud CMA to the product offerings available to our members," said Merri Jo Cowen, CEO of MFRMLS, in a statement.

Screen shot of comparative market analysis prep page in the Cloud CMA tool.

MFRMLS members can subscribe to the tool, which W&R Studios claims now has more than 45,000 subscribers, on a monthly or yearly basis. Pricing for MFRMLS members was not released; however, Cloud CMA’s website shows the tool costs $29.95 per month or $249.95 per year.

In July, W&R Studios released a broker edition of Cloud CMA (to join the agent and MLS versions already out), which allows brokers to custom-design some of the product’s report layouts, including the ability to brand them. Pricing depends on the size of the brokerage.

In October, W&R Studios, along with 1000watt Consulting, released an updated version of their Web-based real estate marketing application Nudge.

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