Zillow expands pilot broker program to 48 firms

Brokerages send third-party site direct listing feeds in exchange for increased visibility

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Online real estate marketplace Zillow Inc. has expanded a pilot program where it receives listings directly from real estate brokerages in return for enhancing their visibility on the portal.

Thirty-three additional real estate brokerages from all over the country have joined the 5-month-old program Zillow Pro for Brokers, Zillow announced today. The program, in beta, featured 15 brokerages in July, and, with the new additions, now includes 48.