BrokerageIndustry News

Zillow expands pilot broker program to 48 firms

Brokerages send third-party site direct listing feeds in exchange for increased visibility

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Online real estate marketplace Zillow Inc. has expanded a pilot program where it receives listings directly from real estate brokerages in return for enhancing their visibility on the portal. Thirty-three additional real estate brokerages from all over the country have joined the 5-month-old program Zillow Pro for Brokers, Zillow announced today. The program, in beta, featured 15 brokerages in July, and, with the new additions, now includes 48. Under the program, data feeds provided by brokers via their multiple listing service will take priority over all other data sources the portal uses. In return for the direct listing feed, broker-affiliated listing agents receive more prominent placement of their listings on Zillow and gain access, along with the brokers, to Zillow's contact management system."We look forward to welcoming many more partners in the weeks and months to come," said Greg Schwartz, chief revenue officer at Zillow, in a statement. "We work with these b...