Century 21 back in the Super Bowl as TV advertiser

Franchisor wants its agents at 'front and center' of healing housing market

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Luxury Connect | Oct. 16-18 | Beverly Hills

Citing a worthwhile return on investment for this year’s Super Bowl TV ad spend and a recovering housing market, Century 21 Real Estate LLC announced it will run TV ads for the second year in a row during the big game, set for Feb. 3, 2013, in New Orleans.

The high-profile TV advertising campaign announcement continues an eventful, jam-packed year of multimedia advertising for the franchisor, which earlier this year claimed to be the first real estate brokerage in 21 years to run