BrokerageIndustry News

Point2 will limit third-party sites’ use of listing data

Publishers that don't go along could be switched to 'opt-in' system

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Listing syndicator Point2 Technologies says it's giving real estate brokerages and multiple listing services more control over how their listings data is used by publishers like Zillow, Trulia and new listings distribution policy from the industry's second-largest real estate listings syndication platform strictly limits what publishers can do with data they get, and challenges the business models of some.  The new policy, set to go into effect Jan. 1, states that Point2-fed listings may not be re-syndicated, must prominently display the listing broker and agent's name and contact information and must not be used to sell leads to other agents or brokers, among other terms.Saskatoon, Canada-based Point2 Technologies, which distributes about 1.3 million listings to more than 50 publishers, will shift publishers who don't agree to the new policy's tighter data-use provisions (or negotiate exceptions) to an "opt-in" system. Brokerages who are members of t...