Industry NewsNews Brief

Startup takes transaction management platform nationwide

Reesio allows agents to manage property showings, offers, documents

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A San Francisco-based real estate startup launched a transaction management system today it says will help real estate agents save time, money, and frustration. Reaslo Inc., which does business as Reesio, is a real estate technology company and a licensed California brokerage founded in January. Reesio originally began as a flat-fee firm that offered to help home sellers in California advertise their home in the local multiple listing service, and provided tools to automate transaction paperwork and tasks normally handled by agents. But shortly after the launch of its for-sale-by-owner platform, the company changed its business model to focus exclusively on a platform for real estate agents. In making the change, Reesio became an even more direct competitor to companies like dotloop and Cartavi, each of which provide a paperless transaction management platform for real estate professionals. Reesio began a "soft launch" of its agent platform at the beginning of October ...