Primedia to be Trulia's exclusive provider of multifamily rental listings

Companies are also forming advertising network

Real estate portal Trulia will get all of its multifamily apartment listings from a single source — Primedia Inc., the operator of a stable of rental sites including Rent.com and ApartmentGuide.com — the companies said today. Trulia will also sell display advertising and other media products on behalf of Primedia, the companies said.

Trulia CEO Pete Flint called the partnership with Primedia "a major step in solving the fragmentation of the rental market by linking Trulia