Value is an aesthetic experience, says Krisstina Wise, broker-owner of the Austin, Texas, brokerage The GoodLife Team. It’s not just a product or service, she said, but how a brokerage makes a customer feel.

Wise and five other panelists will discuss how to make doing business in real estate "as easy as buying a latte" at Real Estate Connect New York City, which runs Jan. 16-18 at the Grand Hyatt New York. Wise will appear on an opening-day panel, "What does the industry need to do to make the ‘Latte Vision‘ happen?"

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top