Value is an aesthetic experience, says Krisstina Wise, broker-owner of the Austin, Texas, brokerage The GoodLife Team. It’s not just a product or service, she said, but how a brokerage makes a customer feel.

Wise and five other panelists will discuss how to make doing business in real estate "as easy as buying a latte" at Real Estate Connect New York City, which runs Jan. 16-18 at the Grand Hyatt New York. Wise will appear on an opening-day panel, "What does the industry need to do to make the ‘Latte Vision‘ happen?"

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