BrokerageIndustry News

Southern Indiana brokerage now ‘ERA powered’

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Realogy Holdings Corp. franchisor ERA Real Estate has announced the addition of New Albany, Ind.-based Schuler Bauer Real Estate Services to the "ERA Powered" wing of its franchise network today. ERA Powered franchisees retain more autonomy than other franchisees when it comes to local branding. But as members of the ERA network, their yard signs and other materials include the ERA logo. While not completely rebranding, participating brokerages take advantage of the franchise's lead management system, training and referral network. Now doing business as Schuler Bauer Real Estate Services ERA Powered, the brokerage has three offices and 115 sales associates serving the southern Indiana and Louisville, Ky., markets. The firm did $200 million in sales volume over the last 12 months, according to the company. "The addition of Schuler Bauer Real Estate Services ERA Powered to the ERA system marks the entry into a new market for our brand," said Charlie Young, presiden...