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StreetAdvisor signs up 2 Re/Max affiliates

Brokerages are latest to integrate neighborhood reviews into their own websites

Two large Re/Max franchises -- including the largest Re/Max franchise in the world, Denver area-based Re/Max Alliance -- are the latest brokerages to brand neighborhood info site StreetAdvisor's local reviews and highlight their agents as prominent local experts via the site. By licensing its social-engineered review platform, brokerages can integrate StreetAdvisor's consumer neighborhood reviews and local "expert" Q&As. create a page highlighting their agents as neighborhood experts and promote their reviews, and display StreetAdvisor content fenced to their location and to their agents, said StreetAdvisor co-founder Adam Spencer. StreetAdvisor launched its "Pro" white-label product in November, with New York-based Houlihan Lawrence and Cincinnati-based Comey and Shepherd Realtors as its first customers. The two Re/Max-affiliated brokerages that have signed up for Street Advisor Pro are major players in their markets. According to Real Trends, Re/Max Alliance r...