Washington, D.C.-based brokerage M Squared Real Estate has upgraded an open house Web app introduced last year to go beyond simple visitor registration and act as a "control panel" during the open house.

The app, Open House Touch, gives agents access to tools and resources to better communicate with and retain open house visitors, including detailed listing information, nearby comparable properties, open houses and a neighborhood market report.

Because it’s a Web app, Open House Touch runs on all touch-screen smartphones and tablets. M Squared agents can click on a link, and the software installs on their device, the company said.


Screen shot of M Squared’s Open House Touch Web app.

After visitors register using the software, they receive an email with property and neighborhood links to assist them with their real estate search, including detailed property information, a property brochure and virtual tour. Agents receive an email with the visitor’s information for each registration, as well as a full report of all visits following the open house.

Open House Touch assigns itself to the agent holding the open house, not the listing agent, making it useful for teams and buyer’s agents who routinely share the responsibility of holding properties open.

Open House Touch was developed by M Squared Real Estate and is provided for all company listings.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
We're giving away 3 free ICLV tickets at Connect Now next week. Register and attend live for your chance to win!REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription