BrokerageIndustry News

Century 21 doubles down on Facebook game advertising

Previous ad campaign tripled franchisor's Facebook "likes"

After seeing success with a Facebook gaming ad campaign this fall, Century 21 Real Estate LLC has announced that it will advertise in a similar Facebook game, The Sims Social, for the holiday season. During the campaign, which runs from Dec. 20 to Jan. 9, gamers can earn virtual currency by using Century 21-branded items, like a fireplace they can use to "warm" their virtual homes. Century 21-branded fireplace that The Sims Social gamers will have access to during the Century 21's ad campaign. The Realogy Holdings Corp. franchisor said the decision to advertise in The Sims Social was inspired by the success of the company's ad campaign another Facebook game, SimCity Social. That campaign, which ran for three weeks, saw 192,000 Century 21-branded structures built through Nov. 5, and a 225 percent jump in "likes" on Century 21's Facebook business page, the company said.Earlier this year, Century 21 won a social marketing campaign award from the Association of Mar...