Industry NewsMLS & Associations

LinkedIn is the ‘it’ place for real estate referrals

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Generating referrals is a key part of the real estate business. Of all the social media sites currently available, LinkedIn has evolved into the site of choice for generating testimonials and referrals. If you're not already capitalizing on this powerful tool to build your referral database, the time to get on board is now. The National Association of Realtors just released its 2012 Profile of Home Buyers and Sellers. The profile contained a variety of very surprising facts, especially when it comes to how consumers are locating their real estate agent. Seventy-four percent of the consumers would use their real estate agent again or recommend their agent to others, NAR found. Another 15 percent would probably recommend them. That's a whopping 89 percent of the consumers who would use their agent again. Here's what's astounding: Only 16 percent of the repeat buyers and 23 percent of the repeat sellers actually used their previous agent on their most recent real estate tran...