Generating referrals is a key part of the real estate business. Of all the social media sites currently available, LinkedIn has evolved into the site of choice for generating testimonials and referrals. If you’re not already capitalizing on this powerful tool to build your referral database, the time to get on board is now.
The National Association of Realtors just released its 2012 Profile of Home Buyers and Sellers. The profile contained a variety of very surprising facts, especially when it comes to how consumers are locating their real estate agent.