How to ‘write what you know’

Real estate content is ubiquitous. With countless sites devoted to the subject, how can real estate professionals stand out? One way is to learn from those who are creating compelling content around the subject of real estate day in, day out. On the opening day of Real Estate Connect New York City, four Big Apple-based journalists will discuss "What makes a great real estate story?" They'll detail how they choose who, what and how to write about real estate. Real Estate Connect runs Jan. 16-18 at the Grand Hyatt New York.  Emily Gitter The panelists include Emily Gitter, editor of the weekly "Mansion" luxury real estate section of The Wall Street Journal; Amir Korangy, publisher of The Real Deal, a magazine focused on real estate in the New York metro area and South Florida; Sara Polsky, senior editor of real estate blog Curbed NY, part of the Curbed Network; and Vivian Toy, deputy editor of The New York Times' real estate section. Before becoming edi...