BrokerageIndustry News

Houston brokerage backs trade group focused on Hispanic market

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The largest brokerage in the Houston market has committed $5,000 to the local chapter of a real estate trade group focused on serving the Hispanic community. Better Homes and Gardens Real Estate Gary Greene announced a "partner level" sponsorship of the Houston chapter of the National Association of Hispanic Real Estate Professionals (NAHREP) this week. The firm's sponsorship will support mandatory continuing education courses for real estate professionals in the Houston metro area and help promote the trade group's events."By 2015 the U.S. Census Bureau estimates that 59 percent of the Houston metro population will be of multicultural descent, most of which will be Hispanic," said Mark Woodroof, partner with Better Homes and Gardens Real Estate Gary Greene, in a statement. "A strong relational approach to the Hispanic consumer base is critical and the partnership with NAHREP-Houston will be important to the lifestyle culture of our service delivery," Th...