Coldwell Banker Real Estate LLC has released a new, free mobile app for iOS and Android platforms that allows consumers to search for homes using an interactive map, contact an agent with one touch, and discover nearby amenities with Yelp integration.

The app features Facebook, Twitter and email integration and a "save-to-favorites" function. Users have access to a database of 1.5 million U.S. and international homes, and the ability to notify a Coldwell Banker agent directly about their interest in a property.

The new app also allows users to delineate a geographic area for home search by drawing a shape in the app’s map view on their mobile devices’ touch screens and then see the homes for sale pop up within that area.

Users can also use their mobile devices’ geolocation ability to search for homes and open houses, and get driving directions using the app and access video content from Coldwell Banker Real Estate’s video library.

YouTube video by Coldwell Banker Real Estate highlighting the features of its new app.

"We know that consumers value seamless functionality when searching for homes on their mobile devices, and our new app brings homebuyers further customization to enhance their homebuying experience," said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate. "We have seen a 126 percent year-over-year increase in traffic to our mobile platform, and approximately 25 percent of all traffic to the platform is via mobile devices."

Coldwell Banker Real Estate, one Realogy Holdings Corp.’s franchise brands, has about 3,100 affiliate offices in 50 countries and territories and 83,000 agents.

A review of consumer-facing mobile apps last year by real estate consulting firm Clareity Consulting concluded that, Zillow and Trulia had the best mobile apps for consumers. Reviewers found apps offered by several franchisors suffered from extremely slow response times, minimal property detail and glitch-filled platforms.

The previous Android version of Coldwell Banker Real Estate’s app received the lowest grade out of the 10 Android apps reviewed by Clareity. Coldwell Banker’s iOS app was not reviewed.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription