4 brokerages share their 2013 game plans

Goals include better customer experience and tools for agents

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Experimenting with video, producing local content and shoring up holes in mobile presence were hot digital initiatives for brokerages in 2012, and some firms who took those steps last year are looking to refine them in 2013.

Decision makers at three large brokerages — The Corcoran Group in New York City, Alain Pinel Realtors in the San Francisco Bay Area, and Nothnagle Realtors in Rochester, N.Y. — agreed to share with Inman News readers what they’re focussed on in 2013.