Industry NewsNews Brief

Move acquires eFrogPond housing trends newsletter

Electronic publication will be distributed through Top Producer

Realtor.com and Top Producer Systems operator Move Inc. has acquired an electronic housing trends newsletter produced by eFrogPond Inc. and will allow real estate brokers and agents who subscribe to Top Producer to distribute it to their clients.Susie Hale, founder of eFrogPond and the creator of the company's Housing Trends eNewsletter, will continue her existing role of overseeing the newsletter, the company said. Susie Hale Move said it plans to enhance the look and feel of the newsletter with an expanded choice of graphics and content sources, and better integration with the company's Top Producer customer relationship management (CRM) tool."We offer brokers and agents a well-rounded suite of marketing tools with a broad spectrum of consumer touch points and lead generation opportunities," Move CEO Steve Berkowitz said in a statement. "The Housing Trends eNewsletter is an essential addition to our catalog of free solutions. We expect to see a significant expansio...