Thanks to social, selling is no longer 'just business'

Real Estate Connect Panel Preview: 'Trust and Transparency in Social Media: What It Means for Brands'

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Social media has opened up new ways to communicate, and brand managers and "social CEOs" are realizing that the medium is a powerful tool to connect with potential clients, build trust and sell.

According to the Pew Research Center, nearly three-quarters of adults are using social media. In the Facebook, Twitter and LinkedIn era, do consumers expect brands to be transparent? Will they trust a company if they don’t see its leadership on social media?