Social media has opened up new ways to communicate, and brand managers and "social CEOs" are realizing that the medium is a powerful tool to connect with potential clients, build trust and sell. According to the Pew Research Center, nearly three-quarters of adults are using social media. In the Facebook, Twitter and LinkedIn era, do consumers expect brands to be transparent? Will they trust a company if they don't see its leadership on social media? These and other questions will inform a Real Estate Connect New York City discussion, "Trust and Transparency in Social Media: What It Means for Brands," on Thursday at the Grand Hyatt New York. The panel will be moderated by Inman News chief strategist Katie Lance. Katie Lance Joining her on stage will be Clara Shih, founder and CEO of the social media marketing company Hearsay Social, and Jeff Lobb, vice president of technology and innovation at real estate franchisor EXIT Realty Corp. International. ...
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