Industry NewsNews Brief

Trulia’s mobile app for agents gets social media capabilities

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This story has been updated to correct that according to Trulia, listings with check-ins get twice as many views, not four times as originally reported. Trulia has updated a mobile app that it designed specifically for agents to allow listing check-ins and insights to be shared over Facebook, Twitter and agents' Trulia profiles.When an agent tours a home and "checks in," an alert is posted to the listing agent. Agents can also receive inquiries from consumers.Listings with check-ins get twice as many views as property listings without check-ins, said Heather Fernandez, Trulia's vice president of agent services.Trulia first released a mobile app for agents for the iPhone that featured property check-ins and lead notifications in December 2011.The following August, listing syndicator ListHub instituted a policy restricting the use of listings in agent tools, including mobile apps designed for real estate agents by Trulia and others.The change was required under t...