BrokerageIndustry News

You get only one chance with Gen Y

Commentary: Next generation of buyers doesn't trust companies, brands or marketing

Recently, I was going through the audio from the HearItDirect SoCal event, where one of the more exciting panels featured Gen Y buyers. It was an eye-opening experience. There was one exchange I felt was so important that it deserved to be singled out. Ladies and gentlemen, meet the consumer of the future! You may decide for yourself whether to take this Gen Y buyer seriously or not. Many responses to what this Gen Y buyer has to say will probably fall under the category of "preaching to the choir." Real estate agents will tell other real estate agents why the consumer is a fool for not using a real estate agent. But there's so much deeper meaning in what this young woman has to say in this short segment that we should take a closer look. When she says, "I really feel like we did the majority of it on our own now, so ... why not do it on our own," it's not news to anyone in the business that the Internet has changed consumer behavior. Studies by the National Assoc...