You get only one chance with Gen Y

Commentary: Next generation of buyers doesn't trust companies, brands or marketing

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Recently, I was going through the audio from the HearItDirect SoCal event, where one of the more exciting panels featured Gen Y buyers. It was an eye-opening experience. There was one exchange I felt was so important that it deserved to be singled out.

Ladies and gentlemen, meet the consumer of the future!