Marketing

Words, copy, content and opportunity

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Note: This is the fourth article in the "Breakaway Brokerage" series. Read part 1, part 2 and part 3. The content opportunity in real estate has been obvious for a decade. A well-executed content strategy helps you get found on search engines, engages site visitors, lends authority to your brand, and differentiates you from your competitors. But in 2013, it's time to get even more specific about content. We're no longer talking about slapping together a WordPress blog, filling it with pretty charts, market data, listings, a few posts here and there about local events and sending it off in a tiny URL over Facebook and Twitter. This year, the opportunity is large, but the focus is narrow. Not only must you show up to the content party, but you've got to plan what you're wearing, bringing, and intend to say while you're there. And you've got to be ready to do it well. To get you started, this post highlights important tactics for winning content in 2013. But let's start wit...