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Zillow baked into Google Now

App detects when users are looking for real estate

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The biggest name in search has teamed up with the Internet's most popular real estate portal.Zillow is now powering real estate search and listings for Google Now, an intelligent personal assistant that's an extension of Google's search app for mobile devices running on the Android operating system.When users enter keyword search terms that indicate they are home shopping, or make frequent visits to real estate sites, a new Zillow "card" for Google Now provides information on nearby homes for sale and open houses. While users are attending open houses, Google Now will identify their location and automatically pull additional information about the home."This is a glimpse into a not-too-distant future where 'search' -- with its form fields, drop-downs, filters and work -- seems as insane as pulling over to use a pay phone," said Brian Boero of marketing, design and strategy consulting firm 1000watt, in a blog post. "What you want will come to you in context becau...