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9 ways to better market your properties

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Every Real Estate Connect conference is packed with plenty of hot tips, strategies and new apps. Here's a quick rundown of some of the coolest apps and strategies from last month's Real Estate Connect in New York City. Which of these will you implement in your business? 1. Is your website responsive? The latest programming languages allow your website to automatically adjust to the size of the screen on which the site is being viewed (i.e., be "responsive). The software detects the device your Web visitor is using and then automatically adjusts to fit the screen. If you are considering a new website, WordPress is one of the most widely used platforms for achieving this goal. 2. Capture the flow David Maundrell, founder of aptsandlofts.com, had a great suggestion for using video when you have a waterfront listing. His recommendation was to do a time-lapse video of the waterway. You can do this easily with one of the time-lapse apps for smartphones. Merely set your s...