BrokerageIndustry News

Re/Max rolls out 2013 national ad campaign

Franchisor out to maintain top national TV 'share of voice'

Real estate franchisor Re/Max will continue its "For All the Things That Move You" national ad campaign in 2013 using an integrated strategy that includes network and cable television, radio, print, digital and social media. A TV ad campaign that debuts Feb. 25 will feature three 30-second ads, two 15-second spots and one Spanish language ad that will air throughout the U.S.Re/Max says creative agency R&R Partners of Las Vegas and media buying agency Carat will help it "maintain a consistent presence throughout the year" with "year-round visibility."The franchisor says it intends to maintain its leading national television "share of voice" among real estate companies, which the company claims to have held on to since 2002.Rival franchisors Century 21 and Coldwell Banker are also seeking to raise brand awareness on TV. After suspending national TV advertising in 2009, Century 21 returned to the medium with a splash last year, running a Super ...