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5 social media tools that get results

Take your pins, photos and video to the next level

What social media tools are you considering adding to your social media toolbox for 2013? While there are hundreds of choices, here is a list of five tools that can be fun and may also help you grow your business. 1. Monitor your YouTube channel If you haven't created a YouTube video channel for your listings and your marketing videos, it would be smart to make this a priority in 2013. Once you've create your YouTube channel, the next question is how to track your results. This was difficult until YouTube released its new analytics program. In the past, you could track the number of views your video received, but that was about it. What is much more valuable, however, is audience retention. The audience retention report allows you to track how well your videos hold the attention of your viewers and to compare your results with everyone else's results. You can filter your results by topic, geography or date. For example, if you want to know what your competitors are doi...