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Dotloop gaining traction with Re/Max, Keller Williams agents

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Cloud-based transaction management provider dotloop says more than 16 percent of Re/Max agents and 75 percent of Keller Williams Realty agents are now using its platform to close deals.

In August, dotloop offered Re/Max broker-owners a 60-day free trial of its broker dashboard, which allows brokers to keep track of transactions their agents are doing in real time.

And since then, dotloop says, close to 16 percent of the franchisor’s approximate 90,000 agents have signed up to use the platform and have used it to complete close to 50,000 transactions.

"With dotloop, our agents no longer need to have someone cover their business while they are away from the office, allowing them to complete a deal from any location and device," said Donna Armstrong, broker-owner of Re/Max Metro Atlanta, in a statement.

The transaction feature of Keller Williams Realty’s integrated lead management system eEdge, which launched in January 2011 with dotloop baked into the "MyTransactions" portion, has been adopted by 75 percent of the franchisor’s approximate 75,000 associates, dotloop reported.

"We’ve seen significant results in our associates in providing them this extremely easy-to-use, reliable service, eliminating paperwork in their businesses," said Cary Sylvester, executive director of technology at Keller Williams, in a statement.

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Dotloop, founded in 2009 and based in Cincinnati, signed up six state Realtor associations last year: Arizona, Delaware, Georgia, Massachusetts, New Hampshire and Vermont.

In January, dotloop invited LendingTree, ClosingCorp and WhiteFence to offer their services to homebuyers and sellers from within the platform. Agents also have the option to add their own service providers.

In October, real estate franchisor Exit Realty Corp. International announced that dotloop would power its new agent-facing, cloud-based business software, Total Office Resource Center (TORC).

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