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Using technology to market to global buyers

Insights from Real Estate Connect

Every culture has its own way of communicating and using technology. Working with international buyers requires education -- both for real estate agents and the buyers themselves -- according to Real Estate Connect New York City panelists John Howell, editorial director, OPP Media; Stephanie Pfeffer, executive vice president, Luxury Portfolio International;  Eleonore Rojas, principal product manager, Move Inc.; and Charlie Young, president and CEO, ERA Franchise Systems. Follow Real Estate Connect on Facebook, Twitter and LinkedIn: ...