New metrics show website visits from mobile devices

Experian data doesn't include traffic from mobile apps

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Dive into the latest Technology affecting RE, July 17, 2018

Zillow’s dominant market share of desktop traffic to listing portals is even more pronounced among mobile users, according to new mobile Web traffic metrics from Experian Marketing Services.

Until now, third-party Web traffic metrics excluded measurements from mobile devices, which left a large chunk — about 25 percent, by some estimates — of traffic unaccounted for.