BrokerageIndustry News

Agents gain access to Chinese-language portal

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More than 200,000 real estate professionals in 24 countries, about half of them in the U.S., can now market their listings on, an international real estate search and information portal for Mandarin-speaking Chinese consumers. Real estate marketing services company Previsite syndicates listings to a network of real estate portals worldwide with a reach of more than 70 million potential buyers, the company said. As a result of an exclusive partnership with Hong Kong-based, Previsite's real estate customers will be able to promote their more than 1 million property listings -- of which more than 500,000 are in North America -- to Chinese buyers, which the companies claim are the world's fastest-growing property buyer demographic. Of Previsite's more than 200,000 real estate customers, more than 100,000 are based in the U.S. Of those U.S. customers, about 42,000 signed up as individual agents, about 40,000 through their real estate associations, and about 23,000 thro...