BrokerageIndustry News

Facebook’s revamped ‘News Feed’ could be a boon for agents

Increased emphasis on visual content may make listings more visible

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Facebook announced a revamp to its News Feed today that places more emphasis on photos, video and other visual content that surfaces in users' feeds, along with other changes aimed at making the Facebook feature the "best personalized newspaper."The redesign's focus on images and video could help generate more interest in listings real estate agents market on the social media site.The announcement comes as Facebook continues to roll out its search engine, Graph Search, a tool that's also expected to help real estate agents and others generate more leads on Facebook."News Feed has become primarily about visual content," said Facebook CEO Mark Zuckerberg, when unveiling the redesign today. "The design of your News Feed needs to reflect this evolving face."The redesign makes visual content more prominent primarily by enlarging the size of images that appear in a user's News Feed. Those images include those posted individually or as albums as well as those as...