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CoreLogic debuts MLS ad network

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Real estate information and technology firm CoreLogic has launched an advertising program for multiple listing services that will allow MLSs to earn revenue through ads targeted to their members and consumers that visit their websites, the company said.The CoreLogic Real Estate Ad Network integrates directly with CoreLogic's MLS systems -- Fusion, InnoVia, Matrix, MLXchange, and TEMPO -- which have more than 600,000 subscribers combined.Move Inc. provides the ads directly to CoreLogic through the Move Network, which supplies ads to sites like Realtor.com and Realtor.org, CoreLogic said. The network is staffed with 27 direct sales representatives sourcing ads from hundreds of national brands and agencies, the company added, and Move will also be in charge of blocking "distasteful" ads or those infected with viruses or malware. Rich Paulson, vice president of product management for CoreLogic's MLS solutions group, said MLSs will be able to choose whether to embed the ads in a ...