BrokerageIndustry News

Third-party websites’ problems are not mine

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

A few months ago I wrote that third-party sites like Zillow and Trulia are not my competitors. I offer different services than websites and I can work without Internet access or electricity.I love it when people get all excited about how many inquires through Zillow and Trulia and go unanswered. Some see it as a big problem. I don't see it as a problem at all, and I don't care if consumers get a response when they inquire through a third-party website. The problem does not impact my income or hurt my reputation as an individual agent. If it did I might care about it. There are any number of sites where consumers will see my listings, but because my name and phone number are not always apparent they call other agents. I honestly don't have a problem with that -- and if their calls go unanswered, that doesn't bother me either. When someone calls me or sends an email they will get a response. That is really all that I care about, and it is the only thing I have any control...