Century 21 sponsoring IndyCar

Franchisor ran TV spots during Super Bowl, Olympics

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Century 21 Real Estate LLC’s branding will go screaming around the Indianapolis Motor Speedway at speeds in excess of 200 mph in May, with the franchisor signing a deal to be the primary sponsor for IZOD IndyCar Series driver Josef Newgarden’s car in the 97th Indianapolis 500.

The open-wheeled, ground-hugging Sarah Fisher Hartman Racing IndyCar will carry Century 21’s yellow-and-black branding and sport the No. 21 instead of its usual No. 67.