BrokerageIndustry News

Century 21 sponsoring IndyCar

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Century 21 Real Estate LLC's branding will go screaming around the Indianapolis Motor Speedway at speeds in excess of 200 mph in May, with the franchisor signing a deal to be the primary sponsor for IZOD IndyCar Series driver Josef Newgarden's car in the 97th Indianapolis 500. The open-wheeled, ground-hugging Sarah Fisher Hartman Racing IndyCar will carry Century 21's yellow-and-black branding and sport the No. 21 instead of its usual No. 67. Photos via Century 21. Bev Thorne, Century 21's chief marketing officer, said sponsoring an IndyCar "provides another outstanding opportunity" to highlight the company's "Smarter, Bolder, Faster" ad campaign. Century 21 bought TV airtime during the last two Super Bowls and last summer sponsored U.S. Soccer through the 2012 Summer Olympics and ran 100 TV spots on NBC throughout the two-week event."Whether it's the Super Bowl, the Olympics, U.S. Soccer, or the Indy 500, we want to showcase the capabilities ...