BrokerageIndustry News

HomeServices acquires Prudential Georgia Realty

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Editor's note: This story has been updated with comments from HomeServices Chairman and CEO Ron Peltier. HomeServices of America Inc. has added an 11th brokerage affiliated with the Prudential Real Estate franchise network to its stable with the acquisition of Atlanta, Ga.-based Prudential Georgia Realty.With nearly 1,000 sales associates working out of 20 offices, Prudential Georgia Realty has been the leader in the metro Atlanta market in terms of homes sold, transactions, and current inventory since 2009, the companies said. HomeServices had previously acquired another brokerage in the Atlanta market, Harry Norman Realtors, in 2006.Prudential Georgia Realty CEO Dan Forsman will continue in his current role, running the day-to-day operations along with the executive leadership team and managing brokers.HomeServices will continue to look to purchase leading brokerages in other key markets, said Ron Peltier, HomeServices chairman and CEO. HomeServices will not specifically target the a...