You know how sometimes when you search on Google you see a picture of someone next to their article in the search results? That’s pretty cool, because it helps that particular search result stand out from the rest and, of course, it gets that person a little bit of extra personal branding power.
What if, when people were searching for house listings, a picture of the agent who represented the listing showed up next to their listing on Google?
In this third part of our Breakaway Brokerage series (read Part 1 and Part 2) I will outline strategies straight out of our search engine optimization (SEO) playbook for getting your website to perform better when it comes to localized searches.
When it comes to winning the local SEO game, you need only a few major strategies in your arsenal. However, each of those can become a confusing labyrinth of data and advice, depending on whom you ask. To counter that, I’ll break each down into palatable pieces and give you actionable takeaways you can implement today.
This real estate slump is a real drag, especially if you’re trying to sell your abode. So, stage your pad to beat out the competition and draw in more prospective buyers. Most buyers have a hard time looking past pink walls and green shag carpet, so do the legwork for them and present their "new home" on a silver platter.
If done smartly, the money spent staging will be made up tenfold in the house sale — and you keep all the hot accessories for yourself afterward (or unload them on Craigslist).