MarketingTechnology

HomeZada Pro offers agents digital home profiles for buyers

Home management platform allows agents to continue relationship beyond transaction

Sacramento, Calif.-based consumer home management platform HomeZada now allows agent subscribers to share photos, videos and documents with their buyers.

The feature, presented as a marketing tool for agents and part of the branded agent service the firm launched in January, is designed to help homeowners manage their new properties on HomeZada from the day they enter their new homes.

HomeZada Professional allows agents to create their own personalized branding ad, which is displayed for one year whenever their clients log in to HomeZada to manage their home. The online ad is aimed at building an ongoing presence with the homeowner.

With an initial minimum purchase of three gifts, agents can provide clients with one year of access to the custom-branded premium version of the tool for $40 per client. Also included are access to iOS and Android mobile apps, a cloud-based shared calendar and the ability to monitor multiple homes.

Consumers signing themselves up for nonbranded versions of the premium tool pay $9.99 per month or $99 per year.

“HomeZada Professional provides a valuable solution to bridge the gap between the end of the real estate buying process and the start of the homeowner management process,” said Elizabeth Dodson, co-founder of HomeZada, in a statement.

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