MarketingTechnology

Treater chosen for NAR’s tech accelerator program

Treater, a mobile and social commerce platform that allows businesses and brands to engage customers with promotional offers, rewards and gifts, is the seventh company to be chosen for the National Association of Realtors' "tech accelerator" program, REach. Washington, D.C.-based Treater offers an app that lets users send "Treats" from their mobile phone, to be delivered by Facebook, email, Twitter or LinkedIn. Recipients can redeem their Treats with a mobile payment card at stores, restaurants or with online retailers. Real estate agents use Treater to prospect for clients and stay in touch with existing ones, NAR said in announcing the company's selection for the REach tech accelerator program. "Realtors' businesses are built on relationships, and Treater's platform will help them enhance those relationships," said REach Managing Director Constance Freedman in a statement. REach was launched last year by Second Century Ventures, NAR's strategic investment arm, to introdu...