ZipRealty launches mobile-optimized website

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Editor's note: ZipRealty operates brokerages in 19 markets. A previous version of this story stated that ZipRealty had brokerage operations in 20 markets including Long Island, N.Y., where it shuttered business in 2012. ZipRealty Inc. launched a mobile-optimized version of its website today featuring full-screen photos on property detail pages and geolocation-enabled search. The new mobile site from the San Francisco Bay Area-based company, which operates brokerages and referral services in 34 U.S. markets and was ranked the 13th largest brokerage with 14,255 transaction sides by Real Trends in 2011, is the company's first mobile-focused site. ZipRealty's previous website, which was accessed by both desktop and mobile devices and had similar layouts, was still popular with homebuyers on mobile devices. Screen shots of a listing detail page on ZipRealty as it showed up on mobile before today's launch (left) and as it looks now (right). The site captured 2.55 percent ...