Listing portal report card

Zillow tweets, Trulia and Redfin get facelifts, Realtor.com gets smart

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: Resposted from 1000watt blog. As we move into the busy season for real estate, I’m going to keep a running scorecard of the big portals and Redfin, and their moves over the next couple of months. This month, I’m largely focused on improvements to their user experiences online and to their apps. But I’m also going to watch for big moves, new innovations and even key personnel hires or changes. First, a full disclaimer: The grades I’m assigning have absolutely no scientific basis to them. Zillow Zillow announced that it will be the first publicly traded company to take questions from investors via Twitter and Facebook. It also re-launched its mobile apps, moving all the search options under the “hamburger” icon and integrated its Mortgage Marketplace into the experience. Grade: B+ I think Zillow’s openness on social media has done wonders for its brand and I like the new design... but I don’t love it. Somehow it feels like it has lost a bi...